Commute to work with your cel-phone in hand, riding at least two feet above those poor saps in regular cars! On your way home, slap it into 4-wheel drive (careful not to lock up the axle) and take 'er off road!

After a hearty round of 4-wheelin', pull your monster right up to the front door of the opera house (just like on TV) ! Now step out, you young 29-48 year old stud, with that beautiful girl in a black dress that's been with you the entire time... Step out of the rugged outdoors and into refined elegance!

LIVE THE LIE !

YOU are the perfect balance of the rugged outdoorsman / woman, and the refined, cultured, beautiful intellectual! Other people can only imagine the fantasy... But YOU, you and your SUV (and 24,000 other SUV owners) are living what the rest of American society can only dream!

And remember: America has 10% of the world's population and consumes 50% of its resources...

The Sport-Utility Vehicle: The vehicle for the AMERICAN Standard of Living.